O̶l̶d̶ Fashioned

Blocc is a leading interior designer, working nationally across the UK with leading developers and retirement homes.

DCTR was tasked with creating a top-of-funnel creative B2B campaign, targeting retirement brands with their thought-leadership, and portfolio.

We wanted people to see, feel, and even smell(!) their creativity, so we pitched the idea of ‘Old-Fashioned.’ A thought-leadership paper printed on a traditional newspaper, using bold imagery and cutting-edge design.

The newspaper challenged the age-old narrative of growing older and the impact that interiors can have when living in a retirement home.

Articles were developed with the help of their Trends Director and Interior Designers. We touched on colour trends in 2024 and used striking imagery and design throughout for impact.

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